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Friday, July 11, 2008. WHY WE DO WHAT WE DO.
Sunday, July 13, 2008. The category was 10 years old when Dove was about to introduce its own version. Imbued the product with a tangible and valued point of difference because it gave women a different way of thinking.
Sunday, July 13, 2008. CASE - DOVE HAIR CARE. The brand needed to demonstrate to women that it had the credentials to deliver the goods, in a different - and for the brand, new - category.
Sunday, July 13, 2008. Motivate end-user influencers and IT buyers to spec NEC when top brands all have feature and functionality parity. Powerful differentiation, leveraging performance functionality but living above it, that asserted category leadership.
Sunday, July 13, 2008. Overcome the rational hurdles that homeowners have created to needing a home security service and trigger sales. We explored the other relationships people have with safety and fear in their lives and identified how to re-contextualize it for home security, to motivate purchase. Direct response levels broke prior norms.
Sunday, July 13, 2008. CASE - TRAVELERS BRAND REINVENTION. For a major Fortune 100 firm, create a compelling brand identity that helps reinvent the company. The solution has to be a big enough idea to be a long-term strategic platform for product and service innovation not just a communications idea, and needed to overcome being significant outspent by competitors.
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Sunday, July 13, 2008. CASE - UNITED AIRLINES. To inspire sales for its extra legroom product in the second year after launch with no new product news or offers. We put the feature more richly in the context of the targets life, as a brand action that reflected a deeper understanding of them. Product communications went beyond producing sales to inspire a deeper connection between consumers and the brand. Subscribe to Posts Atom.CONTENT
This web page drivinginsightscasesu.blogspot.com states the following, "Sunday, July 13, 2008." We saw that the webpage said " To inspire sales for its extra legroom product in the second year after launch with no new product news or offers." It also said " We put the feature more richly in the context of the targets life, as a brand action that reflected a deeper understanding of them. Product communications went beyond producing sales to inspire a deeper connection between consumers and the brand."SEEK SIMILAR DOMAINS
Friday, July 11, 2008. WHY WE DO WHAT WE DO.
Tuesday, July 15, 2008. Click on the image below for a larger resolution. Back to HOW WE ARE DIFFERENT.
Mon amour je m incruste sur ton skyblog . Tout sa pour te dire que je t aime plus que tout maintenant 4 mois de pure bonheurs avec toi . Le temp passe si vite a t es côte. Je ne m imagine plu sans toi . Je t aime si fort et merci pour tout ce que tu fait pour moi . Je t aime tellement fort 33.
Sunday, March 11, 2007. Netið að fara með alla. Það má segja að þessi helgi sem er að líða núna sé búin að vera frábær. Habba og Dóra komu og heimsóktu okkur og með þeim fylgdi Ingibjörg. Má segja að við gátum allsvakalega náð að taka upp þráðinn frá því í fyrra. Wednesday, March 07, 2007. Svona að lokum vildi ég setja eina mynd sem liggur hér rétt ofar. njótiði þess hvað ég er fallegur. En okkur var ekki ti.
Si ça te fais chier que je change de blog tous les mois, viens pas and ne me lis pas stp.