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Friday, July 11, 2008. WHY WE DO WHAT WE DO.
Sunday, July 13, 2008. CASE - DOVE HAIR CARE. The brand needed to demonstrate to women that it had the credentials to deliver the goods, in a different - and for the brand, new - category.
Sunday, July 13, 2008. Motivate end-user influencers and IT buyers to spec NEC when top brands all have feature and functionality parity. Powerful differentiation, leveraging performance functionality but living above it, that asserted category leadership.
Sunday, July 13, 2008. Overcome the rational hurdles that homeowners have created to needing a home security service and trigger sales. We explored the other relationships people have with safety and fear in their lives and identified how to re-contextualize it for home security, to motivate purchase. Direct response levels broke prior norms.
Sunday, July 13, 2008. CASE - TRAVELERS BRAND REINVENTION. For a major Fortune 100 firm, create a compelling brand identity that helps reinvent the company. The solution has to be a big enough idea to be a long-term strategic platform for product and service innovation not just a communications idea, and needed to overcome being significant outspent by competitors.
Sunday, July 13, 2008. To inspire sales for its extra legroom product in the second year after launch with no new product news or offers. Product communications went beyond producing sales to inspire a deeper connection between consumers and the brand.
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Sunday, July 13, 2008. CASE - DOVE NO WHITE MARKS DEODORANT. The category was 10 years old when Dove was about to introduce its own version. It couldnt make superiority claims while better than alternatives, Doves wasnt perfect and claiming it was would have continued the pattern of trumped-up performance followed by disappointment established by other brands. Imbued the product with a tangible and valued point of difference because it gave women a different way of thinking. It.CONTENT
This web page drivinginsightscasesdd.blogspot.com states the following, "Sunday, July 13, 2008." We saw that the webpage said " CASE - DOVE NO WHITE MARKS DEODORANT." It also said " The category was 10 years old when Dove was about to introduce its own version. It couldnt make superiority claims while better than alternatives, Doves wasnt perfect and claiming it was would have continued the pattern of trumped-up performance followed by disappointment established by other brands. Imbued the product with a tangible and valued point of difference because it gave women a different way of thinking."SEEK SIMILAR DOMAINS
Sunday, July 13, 2008. CASE - DOVE HAIR CARE. The brand needed to demonstrate to women that it had the credentials to deliver the goods, in a different - and for the brand, new - category.
Sunday, July 13, 2008. Motivate end-user influencers and IT buyers to spec NEC when top brands all have feature and functionality parity. Powerful differentiation, leveraging performance functionality but living above it, that asserted category leadership.
Sunday, July 13, 2008. Overcome the rational hurdles that homeowners have created to needing a home security service and trigger sales. We explored the other relationships people have with safety and fear in their lives and identified how to re-contextualize it for home security, to motivate purchase. Direct response levels broke prior norms.
Sunday, July 13, 2008. CASE - TRAVELERS BRAND REINVENTION. For a major Fortune 100 firm, create a compelling brand identity that helps reinvent the company. The solution has to be a big enough idea to be a long-term strategic platform for product and service innovation not just a communications idea, and needed to overcome being significant outspent by competitors.
Sunday, July 13, 2008. To inspire sales for its extra legroom product in the second year after launch with no new product news or offers. Product communications went beyond producing sales to inspire a deeper connection between consumers and the brand.