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This web page zkmhospital.blogspot.com states the following, "In an effort to raise 500 for the exceptional efforts of the ZKM Free Hospital in Baltistan, Pakistan, I will be undergoing several endurance challenges." We saw that the webpage said " I hope youll join me in supporting this cause." It also said " psst, Donate button is down and to the right. There was an error in this gadget. A challenge to raise 500 for ZKM Free Hospital. 3 The 3 Peaks challenge, which involves traversing Ben Nevis, Scafell Pike and Mount ." The header had ZKM as the highest ranking optimized keyword. It is followed by Pakistan, Sermik, and Baltistan which isn't as ranked as highly as ZKM. The next words zkmhospital.blogspot.com used was charity. 3 peaks challenge was included but will not be viewed by search engines.