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This web page zale-jewelry.blogspot.com states the following, "Gemtone Jewelry Gifts - Zale Jewelry." We saw that the webpage said " Shop Zales - for the best fine jewelry selection of rings, necklaces, earrings, bracelets, and watches." It also said " More About The Origin Of Your Ruby Jewelry. Have a look at the origin of the Ruby and make smart deals before you snag your favorite Ruby earrings or Ruby ring. Other than Burma, Sri Lanka and Thai Land, Ruby. SpringSummer 2011 Color Code CORAL. HM Womenswear Trend Guide SpringSummer 2011. HM Trend Guide Spring Summer 2011." The header had Zales as the highest ranking optimized keyword. It is followed by zales jewelry, silver gemstones, and online jewelry which isn't as ranked as highly as Zales. The next words zale-jewelry.blogspot.com used was gemstone rings. Friendship Bracelets was included but will not be viewed by search engines.