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This web page yuyudin.blogspot.com states the following, "Tuesday, March 15, 2011." We saw that the webpage said " Below the Fold - Episode 1." It also said " Below the Fold is a talk show that Jeanne and I have been wanting to do for a while. We talk about a lot of things, marketing, expat life, challenges of living and working in India, management, and raising puppies. Not necessarily in any order. This was the pilot episode. Write in the comments below to suggest us topics or give us questions! From Below the Fold. Sunday, October 24, 2010." The header had writing as the highest ranking optimized keyword. It is followed by editing, marketing, and online which isn't as ranked as highly as writing. The next words yuyudin.blogspot.com used was social media. social networks was included but will not be viewed by search engines.