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Should your business have a Corporate Mascot? August 18, 2010. Looking for a corporate mascot? Have you ever thought of using a mascot or a character to create a personality for your business? There are many compelling reasons to look into this form of promotion. So, where to start? How do you pick the most eye-catching and dynamic character but still stay relevant to your business? There are 3 basic types of mascot you may like to consider for inspiration.