Brilliant ideas take a hell of a lot more than that. If the little hairs on your arms stand up, I win again. But if I connect you with a brand in an unforgettable way, everybody wins. Winning over the world with my angelically soft hands.

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Four Years of the Fourth. Though the past few months have presented lots of opportunities for self-reflection and for deriving all sorts of sappy symbolic meaning, one incident this past weekend really hit home for me in that respect. Four years ago, as I was entering my freshman year of high school, I wrote a post on this blog entitled Through the Eyes of a Child. It was four short years ago that she was 10 and I 14, that.