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This web page whatthekarp.blogspot.com states the following, "Monday, August 17, 2015." We saw that the webpage said " Mid Week Milwaukee Area Day Trip." It also said " A couple weeks back, I took a day long fishing trip, visiting two streams in three different towns, stopping for sustenance and spirits in each town. I got up early and I needed caffeine, so my first stop was a local one. I stopped at the almost legendary Fuel Cafe. After leaving the stream and walking back to my car, I drove into Sheboygan for a light lunch. The first place that caught my eye was Black Pig." The header had fishing as the highest ranking optimized keyword. It is followed by fly fishing, urban, and fly which isn't as ranked as highly as fishing. The next words whatthekarp.blogspot.com used was flyfishing. fly-fishing was included but will not be viewed by search engines.