Steve Wests ThoughtLetter
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Musings on advertising, marketing, and the world at large. Tuesday, June 25, 2013. Theres no such thing as a safe brand. In the late 1960s, Xerox ran a print campaign that was both strategic and brilliant. It was before my time, but I remember seeing it in the awards books. The headline was something like, Theres no such thing as a Xerox. A noun and a verb. They got it half right. Like the original ad, the new campaign is very strategic. But it isnt very brilliant. Wednesday, January 23, 2013.CONTENT
This web page westcopy.blogspot.com states the following, "Musings on advertising, marketing, and the world at large." We saw that the webpage said " Tuesday, June 25, 2013." It also said " Theres no such thing as a safe brand. In the late 1960s, Xerox ran a print campaign that was both strategic and brilliant. It was before my time, but I remember seeing it in the awards books. The headline was something like, Theres no such thing as a Xerox. A noun and a verb. They got it half right. Like the original ad, the new campaign is very strategic. But it isnt very brilliant. Wednesday, January 23, 2013."SEEK SIMILAR DOMAINS
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