walmsleysdigitalview blogspot.com

Walmsleys Digital View

Musings, rants and opinion on how digital is changing marketing. Wednesday, April 21, 2010. Agency Deals - how the industry has failed to grasp the digital opportunity. To understand why, we need to turn the clock back. When the great schism between media and creative agencies occurred twenty years ago, the key sales proposition of the newly created media agencies was value. They focused on screwing down rates, and delivering them with cheaper staff. Broadly an agency deal works like this. An amount .

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Walmsleys Digital View

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Musings, rants and opinion on how digital is changing marketing. Wednesday, April 21, 2010. Agency Deals - how the industry has failed to grasp the digital opportunity. To understand why, we need to turn the clock back. When the great schism between media and creative agencies occurred twenty years ago, the key sales proposition of the newly created media agencies was value. They focused on screwing down rates, and delivering them with cheaper staff. Broadly an agency deal works like this. An amount .

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This web page walmsleysdigitalview.blogspot.com states the following, "Musings, rants and opinion on how digital is changing marketing." We saw that the webpage said " Wednesday, April 21, 2010." It also said " Agency Deals - how the industry has failed to grasp the digital opportunity. To understand why, we need to turn the clock back. When the great schism between media and creative agencies occurred twenty years ago, the key sales proposition of the newly created media agencies was value. They focused on screwing down rates, and delivering them with cheaper staff. Broadly an agency deal works like this."

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