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This web page waffle-maker-sale.blogspot.com states the following, "Monday, October 31, 2011." We saw that the webpage said " Best Buy Krups PG70 Panini Maker, Brushed Stainless Steel, PG70 On Sale." It also said " Panini grill doubles as a contact grill so you can grill burgers, fish, chicken as well as delicious panini sandwiches. 1800 watts quickly reaches peak temperature for grilling. Adjustable thermostat with onoff switch provides precise control of temperature. Large cooking surface, 106 square inches with non-stick grilling surface. Soft touch handle and thermostat dial; Grill comes with 4-color recipe book." The header had waffle maker as the highest ranking optimized keyword. It is followed by cheap waffle maker and Belgian Waffler which isn't as ranked as highly as waffle maker.