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This web page veduproadmissions.blogspot.com states the following, "IIT - JEE New Pattern for 2013." We saw that the webpage said " The new pattern to be followed by IIT has undergone a lot of criticism." It also said " The educational authorities have made the selection process trickier, leaving the students in a dilemma of focusing on three stratums which was previously restricted to just one level. This new format may come into effect with the consent of the Ministry. Hief 20 scorers will be entitled to take the exam. Thursday, 15 March 2012." The header had MBA Entrance as the highest ranking optimized keyword. It is followed by engineering entrance, upcoming exams, and upcoming engineering entrance which isn't as ranked as highly as MBA Entrance. The next words veduproadmissions.blogspot.com used was upcoming MBA entrance exam. AMUEEE was included but will not be viewed by search engines.