understandingthecustomer blogspot.com

Business - Understanding the Customer

Business - Understanding the Customer. Friday, 17 April 2009. Week 24 - Business to Business Marketing Characteristics. Ich business buyers establish the need for purchased products and services, and idenitfy, evaluate and chose among alternative brands and suppilers. Reference Kotler, 1996, pg.291 However the same factors are looked upon when a consumer buying procress is going on, so what is the actual difference? MARKETING STRUCTURE and DEMAND. Business markets contain fewer but larger buyers.

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Business - Understanding the Customer

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Business - Understanding the Customer. Friday, 17 April 2009. Week 24 - Business to Business Marketing Characteristics. Ich business buyers establish the need for purchased products and services, and idenitfy, evaluate and chose among alternative brands and suppilers. Reference Kotler, 1996, pg.291 However the same factors are looked upon when a consumer buying procress is going on, so what is the actual difference? MARKETING STRUCTURE and DEMAND. Business markets contain fewer but larger buyers.

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This web page understandingthecustomer.blogspot.com states the following, "Friday, 17 April 2009." We saw that the webpage said " Week 24 - Business to Business Marketing Characteristics." It also said " Ich business buyers establish the need for purchased products and services, and idenitfy, evaluate and chose among alternative brands and suppilers. Reference Kotler, 1996, pg. 291 However the same factors are looked upon when a consumer buying procress is going on, so what is the actual difference? MARKETING STRUCTURE and DEMAND. Business markets contain fewer but larger buyers."

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