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This web page ugly-animals.blogspot.com states the following, "It can not get any uglier than this." We saw that the webpage said " Horned lizards are a genus Phrynosoma of lizards which are the type genus of the family Phrynosomatidae." It also said " The horned lizard is popularly called a horned toad, horny toad or horned frog, yet it is neither a toad nor a frog. One interesting about this one is that, Horned lizards use a wide variety of means to avoid predation. Their coloration generally serves as camouflage. Ugly Animals - Horned Lizards." The header had Ugly Animals as the highest ranking optimized keyword. It is followed by Ugly Animal, Disturbing Animals, and Disturbing Animal which isn't as ranked as highly as Ugly Animals. The next words ugly-animals.blogspot.com used was Disgusting Animals. Disgusting Animal was included but will not be viewed by search engines.