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This web page toycollectornz.blogspot.com states the following, "Monday, January 5, 2015." We saw that the webpage said " McDonalds Penguins Madagascar Happy Meal Toys NZ and Australia." It also said " Penguins Madagascar from McDonalds are the happy meal toys available at McDonalds restaurants in Australia and New Zealand during January 2015. McDonalds are giving away one of eight character toys inspired by the Penguins Madagascar movie with every McDonalds happy meal sold. McDonalds Penguin Madagascar Happy Meal Toys 2015." The header had burger king toys as the highest ranking optimized keyword. It is followed by mcdonalds toys, collectable toys, and toys which isn't as ranked as highly as burger king toys. The next words toycollectornz.blogspot.com used was happy meal. kids meal was included but will not be viewed by search engines.