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Analyzing and Effectively Measuring New Social Media. According to Chris Lake, and his blog post. 35 social media KPIs to help measure engagement. The goal of any social media campaign is to provide the right tools to promote conversation about your brand, company, people, and products. You want people to make noise. You want people to store and share things. You want people to love your website.
Social Media in the Sports Industry. Social Media and College Recruiting. As I previously discussed, social networking is a new trend hitting the high school recruiting scene, but it is also widely used for college athletes. This is a controversial medium to use because not every college is joining the cause, so their lack of technological savvy may hinder their recruiting prospects even if they are a great school. The NCAA has devised a 439 page Division I policy manual that i.