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This web page tiptoetraveller.blogspot.com states the following, "2011 Green New Years Resolutions." We saw that the webpage said " Sunday, 20 November 2011." It also said " Supporting local and independent businesses this Christmas. I have made a commitment to purchase at least 50 of my Christmas gifts through independent shops. I will try my hardest not. Last July Skillsmart Retail organised a campaign called Independents Day to support independent retailers. Or you can find them on Twitter. They help build strong communities. They help create jobs locally. I have started my s." The header had tiptoe traveller as the highest ranking optimized keyword. It is followed by tiptoe traveler, responsible travel, and ecotourism which isn't as ranked as highly as tiptoe traveller. The next words tiptoetraveller.blogspot.com used was green travel tips. green travel was included but will not be viewed by search engines.