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January 19, 2012. Business Standard - The Strategist - To stretch or not to stretch by Preeti Khicha. Brand extension is a great tool for companies to leverage the equity of their existing brands and expand the horizons of upcoming new brands or product lines. Is a weekly supplement of the newspaper Business Standard. To read Preeti Khichas perspective and comments from many respected people from various industries and what they have to say about brand extensions, in the corporate world. A lot has be.CONTENT
This web page thoughtsopensource.blogspot.com states the following, "Business Standard - The Strategist - To stretch or not to stretch by Preeti Khicha." We saw that the webpage said " Brand extension is a great tool for companies to leverage the equity of their existing brands and expand the horizons of upcoming new brands or product lines." It also said " Is a weekly supplement of the newspaper Business Standard. To read Preeti Khichas perspective and comments from many respected people from various industries and what they have to say about brand extensions, in the corporate world."