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This web page this-is-it-mj.blogspot.com states the following, "Release on 28 Oct 2009." We saw that the webpage said " Story and Background Michael Jacksons This Is It." It also said " On August 10, 2009, Los Angeles Superior Court Judge Mitchell Beckloff approved a deal between Michael Jacksons estate, concert promoter AEG Live and Sony Pictures. This allows Sony Pictures to edit hundreds of hours of rehearsal footage, to create a motion picture. Sony paid 60 million for the film rights." The header had Michael Jackson This Is It as the highest ranking optimized keyword. It is followed by This Is It, Michael Jackson, and MJ which isn't as ranked as highly as Michael Jackson This Is It. The next words this-is-it-mj.blogspot.com used was King of Pop.