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This web page therockcharacterdlc.blogspot.com states the following, "How To Get WWE 12 The Rock Character DLC Free On Xbox 360 And PS3." We saw that the webpage said " Every champion must reinvent himself, and e every Superstar has an evolution." It also said " Reinvented with each challenge, always primed and ready to strike with more edge and intensity than ever before, he is reborn - bigger, badder and better. the WWE experience youve been demanding has arrived! With the Rock character DLC, you get The Rock as a playable in-game character in your WWE 12 game." The header had Get as the highest ranking optimized keyword. It is followed by WWE 12, Rock Character DLC, and WWE 12 The Rock Dlc which isn't as ranked as highly as Get. The next words therockcharacterdlc.blogspot.com used was Access Code. XBOX 360 was included but will not be viewed by search engines.