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This web page thealopeciaproject.blogspot.com states the following, "Dealing with alopecia areata, one spot at a time." We saw that the webpage said " Monday, February 2, 2015." It also said " A story about the time that a hair product changed my life. Friends and strangers, gather round for a sweet little story about a girl with alopecia areata who wanted to confidently go out into the world, without wearing a wig. the story has pictures, calm down. See photo for voila moment. There are similar products on the market, but i specifically chose this for a few reasons. 3 its canadian yay canada! Id highly recommend." The header had alopecia areata as the highest ranking optimized keyword. It is followed by alopecia areata blog, alopecia areata toronto, and alopecia treatment which isn't as ranked as highly as alopecia areata. The next words thealopeciaproject.blogspot.com used was alopecia coping. bald spots was included but will not be viewed by search engines.