Wednesday, December 15, 2010. One of the benefits of digital text over traditional writing is the ability to engage your audience in a different way. On a blog you have the ability to hyperlink. To relevant information, embed videos and images and include a host of other interactive elements. When used correctly these interactive elements can help you convey a message to your readers. When used incorrectly, they can distract your readers. Try search here for other clips as well.