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This web page sweetasconference.blogspot.com states the following, "Ethnic and Pākehā NZers talk identity and dominance in a colonised land." We saw that the webpage said " 9-10 June 2007, St Annes Hall, Newtown, Te Whanganui a taraWellington." It also said " Saturday, 14 July 2007. Thanks to everyone who came to and supported the conference in so many ways. We had a great time and there was lots of fantastic feedback. To support all the networking that went on over the weekend we have created a new site. History, aided by the colonial governments ." The header had Sweet As as the highest ranking optimized keyword. It is followed by Sweet As conference, New Zealand identity, and identity conference which isn't as ranked as highly as Sweet As. The next words sweetasconference.blogspot.com used was national identity. ethnic conference was included but will not be viewed by search engines.