Marketing Practice in Nepal
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Marketing Practice in Nepal. Sunday, February 26, 2012. Failure of Kingfisher Airlines and its Lesson. The much hyped and celebrated Kingfisher airlines is in big trouble. UB group decided to extend its beer brand to airlines and executed the branding in perfect style. The beer brand and the airline brands gelled with each other in terms of positioning and brand attributes. The airlines further reinforced the fun and exciting attribute of the parent beer brand. So it can be safely argued that the equity .CONTENT
This web page sujanraja.blogspot.com states the following, "Sunday, February 26, 2012." We saw that the webpage said " Failure of Kingfisher Airlines and its Lesson." It also said " The much hyped and celebrated Kingfisher airlines is in big trouble. UB group decided to extend its beer brand to airlines and executed the branding in perfect style. The beer brand and the airline brands gelled with each other in terms of positioning and brand attributes. The airlines further reinforced the fun and exciting attribute of the parent beer brand. So it can be safely argued that the equity ."SEEK SIMILAR DOMAINS
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