Date Range
Date Range
Date Range
Wednesday, January 20, 2010. WHAT İS THE BRAND İMAGE? A brand is a collection of experiences and associations connected with a service, a person or any other entity. The set of emotional and sensory inputs a consumer associates with a particular product or service in their episodic memory system. The image that audiences form as a result of their various points of contact or experiences with the brand.
Wednesday, December 23, 2009. Brand names come in many styles. A name made of initials such as UPS or IBM. Names that describe a product benefit or function like Whole Foods or Airbus. Names that are fun to stay and stick in your mind like Reeses Pieces or Dunkin Donuts. Names that evoke a relevant vivid image like Amazon or Crest. Completely made up words like Wii or Kodak. Adoption of a word from another language like Volvo or Samsung.
Tuesday, January 19, 2010. On the beginning I gave you some theoretical part about 4ps and brand strategy. The polish mark of services of mobile telephony, acting in system prepaid.
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Die Partner fr den Bau und Handel im Bereich Energie und Energieeffizienz. Entwicklung, Planung und schlsselfertige Erstellung von Energieerzeugungsanlagen. Unterweisung der Mitarbeiter in die Anlagentechnik. Management des Betriebs der Anlagen.
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