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This web page starcarrtrout.blogspot.com states the following, "Star Carr Trout Farm and Fisheries." We saw that the webpage said " Fishing at its best! Friday, 20 January 2012." It also said " Star Carr trout Farm and Fishery was established in 1996 by the Howe family, who developed the business on the site of a disused gravel pit. It is based in the small rural village of Brandesburton in East Yorkshire. The setting provides a very natural habitat for wildlife that helps to promote ideal conditions for fly and course fishing. Ray Howe, owner and proprietor. Check us out on Facebook by clicking here." The header had Star Carr as the highest ranking optimized keyword. It is followed by Trout, Farm, and Fishery which isn't as ranked as highly as Star Carr. The next words starcarrtrout.blogspot.com used was Local. East Riding was included but will not be viewed by search engines.