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This web page sportsoutdoorsreviews.blogspot.com states the following, "Minus33 100 Merino Wool Base Layer 706 MidWeight Bottoms." We saw that the webpage said " Saturday, October 29, 2011." It also said " Today we will review features and description of Minus33 100 Merino Wool Base Layer 706 MidWeight Bottoms. If you are interested in Minus33 100 Merino Wool Base Layer 706 MidWeight Bottoms. Try reading the following details. 100 Merino Wool Merino Wool. 230 gm2 Interlock knit construction. Machine washable and machine dryable. Sizes XS to 6X and 4XT. Great Fall, Winter and Spring use. Wednesday, October 26, 2011." The header had Sports Reviews as the highest ranking optimized keyword. It is followed by Sports and Sports Information which isn't as ranked as highly as Sports Reviews.