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This web page sonyblu-raydiscplayerreview.blogspot.com states the following, "Sunday, May 11, 2008." We saw that the webpage said " Sony Blu-Ray Disc Player Review." It also said " If youre looking to add a Blu-ray disc player to your home theater as we recently have, you might want to stick with Sony. After a little online research as well as recommendations from a few sales people, we felt certain that Sony was the brand to buy. The ease of installation and operation, as well as their reputation for quality were all part of our decision." The header had blu-ray as the highest ranking optimized keyword. It is followed by blu-ray disc, sony blu-ray, and sony blu-ray disc which isn't as ranked as highly as blu-ray. The next words sonyblu-raydiscplayerreview.blogspot.com used was blu-ray disc player. disc player was included but will not be viewed by search engines.