Socratics Research Blog
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Two articles appeared in a recent edition of Campaign. One debated whether advertising recall was a necessary corollary of advertising effectiveness - and how difficult it was to create and then assess recall. The second article speculated on whether advertising research pre-testing was hindering the development of outstanding creative work. Briefing that, for this advertising to work it needs to generate debate and controversy, make people feel unsettled about a product category.Gives research .CONTENT
This web page socraticsresearch.blogspot.com states the following, "Two articles appeared in a recent edition of Campaign." We saw that the webpage said " One debated whether advertising recall was a necessary corollary of advertising effectiveness - and how difficult it was to create and then assess recall." It also said " The second article speculated on whether advertising research pre-testing was hindering the development of outstanding creative work. Briefing that, for this advertising to work it needs to generate debate and controversy, make people feel unsettled about a product category."SEEK SIMILAR DOMAINS
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