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This web page seooutsourcing-services.blogspot.com states the following, "Search engine optimization has witnessed notable changes in the past few years due to coming of several major updates by Google be it Google Panda, Penguin or Hummingbird." We saw that the webpage said " All algorithms completely changed the method of SEO, which is known to be a great technique of improving ranking of the website in search engines and also generating huge traffic to the website." It also said " Content marketing will play a lead role. A fresh content attracts your target audience easily as they find useful information through it."