Market Segmentation and Targeting
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Originally when Starbucks began they targeted the young college students, with slightly higher than average income levels. After this initial target market. Starbucks has since realized that they could target specific neighborhoods and social classes. Different customers are more willing to pay for luxury good now more than ever. With that in mind, through Starbucks aggressive expansion techniques they have begun targeting almost every demographic.
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Segmentation enable companies and marketers to provide higher values to their potential customers by letting them know who they are catering to and letting them address the specific needs and concerns of that target market segment.CONTENT
This web page segmentationandtargeting.blogspot.com states the following, "Segmentation enable companies and marketers to provide higher values to their potential customers by letting them know who they are catering to and letting them address the specific needs and concerns of that target market segment." We saw that the webpage said " Friday, February 26, 2010." It also said " Attributes of effective market segmentation. For this to happen, the segments arrived at must meet certain criteria such as. The segments must be reachable through communication and distribution channels."SEEK SIMILAR DOMAINS
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