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This web page ripmarcosimoncelli.blogspot.com states the following, "Marco Simoncelli Dies, RIP Marco Simeoncelli MotoGP." We saw that the webpage said " Marco Simoncelli Dies in MotoGP, RIP Marco Simoncelli." It also said " Is the big news today. After the horrific crash, Marco Simoncelli dies in the hospital today, October, 23 2011. This Moto GP held in Sepang, Malaysia. Marco Simoncelli dies following an accident in Malaysian MotoGP this week. Marco famous with his controversial riding-style in MotoGP. He considered dangerous to other drivers during the race." The header had RIP as the highest ranking optimized keyword. It is followed by Marco Simoncelli, MotoGP, and dies which isn't as ranked as highly as RIP. The next words ripmarcosimoncelli.blogspot.com used was death. Rest In Peace was included but will not be viewed by search engines.