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This web page nobattery-torchlight.blogspot.com states the following, "The Convenience of Light in the palm of your hands." We saw that the webpage said " Tuesday, June 13, 2006." It also said " Never run out of light in an emrgency! Never spend money on batteries again! Pump handle 5 times to get 45 minutes of light. Never worry about broken or blown filament bulns. Safe for children to use. Environmentally friendly- reduce waste from discarded batteries. 5 cool colors clear. NO BULB, NO BATTERIES. Save money on buying batteries when you use the LED Torchlights. For rural areas farmers, villages. All items sold are ." The header had battery as the highest ranking optimized keyword. It is followed by no battery, battery-less, and battery-less torchlight which isn't as ranked as highly as battery. The next words nobattery-torchlight.blogspot.com used was torchlight. LED was included but will not be viewed by search engines.