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This web page newfangledfrenzy.blogspot.com states the following, "A Blog About Good Tunes And All Things Music." We saw that the webpage said " Enjoy! Monday, May 16, 2011." It also said " Roo is getting closer! I hope everyone is getting excited. Now is the time to check out the schedule so you can plan your Roo experience. I personally am having a lot of conflict, so Ill be running around like a mad woman. So excited! To create your own schedule and share it on facebook. Hope to see you all there! Tuesday, April 26, 2011. The Lollapalooza lineup has finally been announced! To see the Lollapalooza lineup." The header had new music as the highest ranking optimized keyword. It is followed by indie music, movies, and movie trailers which isn't as ranked as highly as new music. The next words newfangledfrenzy.blogspot.com used was fresh music. musical artists was included but will not be viewed by search engines.