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MIS Book Review -Crossing The ChasmDESCRIPTION
Geoffrey A. Moore. Capstone Publishing Limited, 1998. Tuesday, 13 March 2007. The book was first written in 1990 and published in 1991. The revised edition was published in 1998. The book primarily focuses on high technology market development and specifically Moore introduces the idea of the Technology Adoption Life Cycle TALC. This is a model for understanding the acceptance of new products. The book is divided into two parts; Part I, Discovering the Chasm and Part II Crossing the Chasm. Figure 1 bel.CONTENT
This web page mis-crossingthechasm.blogspot.com states the following, "Capstone Publishing Limited, 1998." We saw that the webpage said " Tuesday, 13 March 2007." It also said " The book was first written in 1990 and published in 1991. The revised edition was published in 1998. The book primarily focuses on high technology market development and specifically Moore introduces the idea of the Technology Adoption Life Cycle TALC. This is a model for understanding the acceptance of new products. The book is divided into two parts; Part I, Discovering the Chasm and Part II Crossing the Chasm."