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This web page miel2nd.blogspot.com states the following, "On Monday, November 2, 2009." We saw that the webpage said " If youve always dreamed of owning a Bella Swan or Edward Cullen Barbie Doll then you are in luck! On November 1, 2009 alongside the release of the new Twilight movie New Moon, youll be able to purchase your very own Twilight Barbie Doll of Bella or Edward or get both for the matching set." It also said " Mattel made the announcement a few weeks ago and since then fans have been marking down their calendars for the release date of their favorite Twilight characters in doll form." The header had movie as the highest ranking optimized keyword. It is followed by celebrity, Hollywood, and healthy which isn't as ranked as highly as movie.