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This web page mayo-danriverunners.blogspot.com states the following, "Tube trips, tube dan river, river trips canoe, dan river, outfitter, tube, canoe, mayo river, troublesome creek, mayo." We saw that the webpage said " Outfitter provides canoe and tube rentals, shuttle service, guided and unguided trips on the Mayo and Dan Rivers." It also said " Wednesday, August 02, 2006. We have decided to discontinue offering services, due to a very unsafe environment located approximately a mile upstream from our location. Have a better safer location on the Dan River and offer the best rates." The header had mayo river as the highest ranking optimized keyword. It is followed by mayo, river, and runners which isn't as ranked as highly as mayo river. The next words mayo-danriverunners.blogspot.com used was mayo. river was included but will not be viewed by search engines.