The Marketing Metrics Training Series. The Marketing Metrics Training Series is an initiative from the team at Marketing Matters which aims at exploring the different systems of measurements in the world of marketing. Therefore, the benefits of this training series are two-fold as it not only helps us to improve our knowledge base and quality of our services but it also allows us to enrich the knowledge base of our clients.

Meeting the 2014 shoppers purchase needs. New year, new challenges. Shopper marketing is all about understanding and meeting shopper missions and need states. And there has never been a better time to utilize the data and communication tools that all brands should have access to. Should I be surprised? Our work this year with the likes of .

Marketing Maven sets the bar in customer care. We under-promise and over-deliver to provide you with the tools and skills necessary to help you reach and surpass your campaign goals. If you thought Keeping Up with the Kardashians was a lot of work, try keeping up with the Marketing Mavens. Our team of experts are constantly earning national media placements for clients on TV, radio and onlines as well as in newspapers and magazines.

Web Sites Design and Usability. Best Practices for E-Newsletter Advertising. Research report from IEEE GlobalSpec Media Solutions. E-newsletter advertising is a great way for industrial marketers to connect with and influence their target audience. Your efforts, however, will only be as effe.