Marketing in the Boardroom - Myth or Reality!
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Marketing in the Boardroom - Myth or Reality! Sunday, May 27, 2007. Marketing in the Boardroom myth or reality? A study commissioned by the Marketing Institute produced some worrying trends for marketing people. Marketing, as a function, is not integrated into the total business, Not a driver of business strategy, but rather as a nice to have, once strategy is developed and not taking a proactive role in seeking organisation-wide solutions to complex market conditions. It goes on to say that, 82.CONTENT
This web page marketingintheboardroom.blogspot.com states the following, "Marketing in the Boardroom - Myth or Reality! Sunday, May 27, 2007." We saw that the webpage said " Marketing in the Boardroom myth or reality? A study commissioned by the Marketing Institute produced some worrying trends for marketing people." It also said " Marketing, as a function, is not integrated into the total business, Not a driver of business strategy, but rather as a nice to have, once strategy is developed and not taking a proactive role in seeking organisation-wide solutions to complex market conditions. It goes on to say that, 82."SEEK SIMILAR DOMAINS
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