Date Range
Date Range
Date Range
Monday, April 19, 2010. First I considered Basic Awareness. Because Gift of Life definitely needs to increase their general brand awareness. I threw out Top of Mind.
Wednesday, April 21, 2010. After all, I want to get current donors to donate again. Checking that it all makes sense.
Friday, April 23, 2010. So that is definitely a change I will make for my marketing plan.
Saturday, April 24, 2010. The 1st is about perception, 2nd is about importance and promotes behavior.
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