lucygoos blogspot.com

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マーケティングコミュニケーション広告に関する事日々の気づき等を綴ります
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in The Pocket

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マーケティングコミュニケーション広告に関する事日々の気づき等を綴ります

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This web page lucygoos.blogspot.com states the following, "月曜日, 9月 27, 2010." We saw that the webpage said " デジタル技術の開発競争が激化し毎日のように進化したテクニックがリリースされるようになったこのような革新的技術は広告販促キャンペーンにもいち早く取り入れられるのだが果たしてこれが消費者に買いたくなる動機づけとなるのだろうか 問題はそのような技術を駆使して得られる結果である販促企画はブランドの認知を上げたり話題作りのPRとは目的が異なりどんなに話題になろうと製品が売れない限りクライアントに胸を張って請求書を出せないのだ 今日は販促企画で展開されているデジタルキャンペーン通称デジキャンについてその制作側の視点で書いてみたいと思う 販促キャンペーンを考案する時大抵は真っ先に何を景品にすれば受けるかを考え始めるブランドや製品と関連付けながら確かに欲しい景品が当たるキャンペーンは購買の動機づけにはなるのだが私は人の購買行動の背中を押すのは本能や習慣性を刺激することではないかと思っている そんな法則を実感したのが2007年に実施した PEPSI NEX."

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