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Link culture and brand success. Dinsdag 23 november 2010. Can I have a McKroket? Global Marketing and Advertising Understanding Cultural Paradoxes. Is a very interesting book, written by Marieke K. de Mooij. She explains almost everything we already have discussed the previous weeks in our blogs. I picked out one particular part of the book chapter 2; the Global brand. To discuss this, we need a definition of what constitutes a global brand. Some examples for the different ads McDo uses Astérix and.CONTENT
This web page linkculturebrandsuccess.blogspot.com states the following, "Can I have a McKroket? Global Marketing and Advertising Understanding Cultural Paradoxes." We saw that the webpage said " Is a very interesting book, written by Marieke K." It also said " She explains almost everything we already have discussed the previous weeks in our blogs. I picked out one particular part of the book chapter 2; the Global brand. To discuss this, we need a definition of what constitutes a global brand. Some examples for the different ads McDo uses Astérix and."