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This web page kindle-leather-cover-burgundy-red.blogspot.com states the following, "Kindle Leather Cover w Strap - Burgundy Red." We saw that the webpage said " Amazon Kindle Leather Cover w Strap Fits 6 Display, Latest Generation Kindle Burgundy Red." It also said " Official book cover designed by Amazon for Kindle 6 Display. Secure Kindle in place with patent-pending cover hinge and strap. Sturdy and stylish genuine leather exterior protects Kindle. Soft charcoal grey suede interior protects screen from scratches. SAVE MONEY ON TEXTBOOKS! Bookbyte. com College Texts for Less." The header had kindle accessories as the highest ranking optimized keyword. It is followed by kindle cover, Amazon Kindle Leather Cover, and Fits 6-inch Display which isn't as ranked as highly as kindle accessories. The next words kindle-leather-cover-burgundy-red.blogspot.com used was Burgundy Red. device ebook reader was included but will not be viewed by search engines.