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This web page jph-lejog2007.blogspot.com states the following, "Cycling Lands End to John OGroats - June 2007." We saw that the webpage said " Setting the goal to cycle from Lands End to John OGroats, with only five weeks to prepare." It also said " This is my journey - training and the ride. Physical preparation, raising sponsorship and planning the ride. Monday, 31 December 2007. This is a record of my training and cycle ride form Lands End to John OGroats in 2007. For this kind of journal, a blog is completely backwards as a means to follow the journey. To read from the start, begin here. As for the hills - ." The header had cycle as the highest ranking optimized keyword. It is followed by cycle tour, cycle touring, and cycling which isn't as ranked as highly as cycle. The next words jph-lejog2007.blogspot.com used was bicycle. bicycle tour was included but will not be viewed by search engines.