K V Sridhar aka kvpops. The best way to predict the future is to create it. A walk down the city streets during the after-work hours these days, would show you a very different life of the hardworking labour class. Low cost smartphones and the latest revolution that was brought in by Jio has given all of them an access into a whole new world of entertainment and information that is creating.

Observations, Insights and Peeks into future of media by a group of passionate MICAns. On Indian Readership Survey and analysing niche magazines as a media vehicle. Posted by Himanshu under audience measurement. However, in reality, it hardly happens. The person might simply also. Be uninterested in the advertisement and ignore it.

I came across an interesting framework for innovation in a slideshare deck by Benjamin Joffe. Obviously he has proposed this framework for explaining how an idea may be commercially exploited, in a new start-up kind of situation. As Frederik Haren puts it,.

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