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This web page itsaweblife.blogspot.com states the following, "Its web life - digital marketing." We saw that the webpage said " Digital marketing services for SMEs - SEO Search marketing, link building, web analytics and reporting, social media, marketing strategy, usability, conversion optimisation." It also said " Getting your onsite SEO right. The recent Google algorithm updates Panda, Penguin are clearly showing that despite all the SEO efforts businesses display, any website is at the mercy of a change of rules by the search engines, and particularly Google." The header had seo as the highest ranking optimized keyword. It is followed by search marketing, link building, and web analytics which isn't as ranked as highly as seo. The next words itsaweblife.blogspot.com used was conversion optimisation.