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This web page ipl-11.blogspot.com states the following, "Thursday, April 7, 2011." We saw that the webpage said " World Cup best build-up for IPL Fleming." It also said " The IPL closely following the World Cup has meant that the franchises squads have not had much time to prepare as a unit, but Chennai Super Kings coach Stephen Fleming said that it also means the players can hit the ground running. Vettori excited about leading RCB in IPL IV. Freshly-appointed Royal Challengers Bangalore skipper Daniel Vettori on Wednesday said the idea of leading the side in the IPL excited him, his recent decision to r." The header had ipl as the highest ranking optimized keyword. It is followed by 2011, premier, and league which isn't as ranked as highly as ipl. The next words ipl-11.blogspot.com used was cricket. match was included but will not be viewed by search engines.