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This web page illestcalendar.blogspot.com states the following, "The Night Shift - An Afterwork Party." We saw that the webpage said " BAR 13 35 East 13th Street, New York, NY 10003-." It also said " FREE ENTRY FOR ALL WHEN YOU MENTION iLLEST FRESH THE DOOR. 4 HOUR HAPPY HOUR - 2 FOR 1 COCKTAILS, BEER and WINE - 5PM-9PM. CHILL ON THE ROOF DECK -OR- DANCE DOWNSTAIRS IN OUR AIR-CONDITIONED LOUNGE -. MULTIPLE LEVELS INCLUDING AN OPEN-AIR ROOFDECK. YOU CAN BRING AS MANY PEOPLE AS YOU LIKE-. CASUAL NEAT -OR- AFTER-WORK ATTIRE. 6PM - 12AM and LATER - LETS HAVE A GOOD TIME!." The header had illestfresh as the highest ranking optimized keyword. It is followed by illest fresh and ifp which isn't as ranked as highly as illestfresh.