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This web page hwane.blogspot.com states the following, "Subscribe To HWA NE E-News! Enter email address and click Join." We saw that the webpage said " HWA New England is a regional chapter of the national association for professional horror authors, The Horror Writers Association." It also said " HWA New England functions primarily as a networking organization for local authors. HWA News and Events - New England Chapter. Thursday, February 09, 2006 -. Saturday, February 11 -. , February 17 - 19 -." The header had new england as the highest ranking optimized keyword. It is followed by northeast, northeastern, and writers which isn't as ranked as highly as new england. The next words hwane.blogspot.com used was authors. novelists was included but will not be viewed by search engines.