Photo captions are used to explain or elaborate on specific published photos.

The term Photomatic is derived from animatic and photo-animation. Photography can express key points of a presentation very quickly. A photomatic storyboard is a series of still photographs edited together and presented on screen in a sequence. Photomatic boards, just like animatic storyboards are a research tool to a test and gauge the effectiveness of a final product or idea. Prior to digital software, photographs were taken using colour negative film. A selection would be made from contact sheets .

Your excitement about something does not necessarily mean that you have a newsworthy story. Will someone else find your story interesting? Does your press release illustrate? Use real life examples about how your company or organization solved a problem. Identify the problem and identify why your solution is the right solution. Give examples of how your service or product fulfills needs or satis.

Once a product is developed, an effective product launch becomes the critical step to its success. Define your sales objectives clearly in your plan. Develop your plan to include the timing of the rollout as well as the actual markets you plan to release the product into.